Inheriting Large PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account

Posted on Aug 31, 2009 07:47:59 PM

Until now, there was no roadmap to help individuals and search engine marketing (SEM) firms successfully inherit and optimize a large-scale pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC campaigns from scratch, but inheriting and enhancing a pre-existing account requires an entirely different skill set. Optimizing a pre-existing [...]
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